I was a part of the team tasked to design the┬áTarget Healthcare Recommendation Tool, a mobile experience that would help the Target guest find recommended vitamins, supplements and other health related products specifically relating to their individual needs. The concept shown here is from the first round of creative in which I designed a visual direction that was intended to push the typical Target envelope a bit. While the client didn’t ultimately end up going with this concept, I am happy with this strong, engaging and intuitive UI approach.