I had the great privilege of designing the new website for P.F. Chang’s China Bistro. This website was created out of extensive research and user experience planning which set a strong foundation on which to design a highly intuitive, powerful and adaptable¬†interactive experience. From location specific menus to online gift card ordering and reservations, the user has all the tools they need at their fingertips to enjoy a great P.F. Chang’s experience. We also designed and implemented a new customer loyalty program integrated across the website, CRM, mobile and in-restaurant engagements.