I had the great privilege of designing the new website for P.F. Chang’s China Bistro. This website was created out of extensive research and user experience planning which set a strong foundation on which to design a highly intuitive, powerful and adaptable interactive experience. From location specific menus to online gift card ordering and reservations, the user has all the tools they need at their fingertips to enjoy a great P.F. Chang’s experience. We also designed and implemented a new customer loyalty program integrated across the website, CRM, mobile and in-restaurant engagements.